There is not a singular correct look that any particular business sign should have, and the final product really depends on a variety of factors including your location, type of company, target audience, and more. However, there are a few common mistakes that new business owners often make with their signs. If you are just beginning to think about what type of signage your business will have, be sure to avoid the following mistakes.
Many people are tempted to place their signs as high as possible, thinking that more people will be able to see them the higher they are away from the ground. Unfortunately, this is rarely the case. While you don’t want to place your signs near the ground, they should be at a reasonable height that will be clearly visible to anyone walking or driving by. This is especially true if your business is located by a major road. Most drivers will only see what is in their direct line of sight because they are focused on the road. Of course, signs on major freeways can and will be placed much higher so they can be seen from far away.
Another common mistake is to include too much information on a sign. Some people are tempted to include contact information, lists of products and services, special deals, and more. While this may be okay for a large billboard, it is not ideal for a sign that will be placed on your business. Include this information in your store windows or other places, but keep your main sign simple and to the point.
You should also be careful that your sign doesn’t blend in to the surrounding environment. While you don’t want signs that are an ugly eyesore, make sure they at least standout from your building and any surrounding properties. You want people to be able to notice your business and learn its name easily.
Follow these suggestions and your company will be well on its way to having a great, dynamic sign that everyone will see!