Branding is much more than just the logo or name of your business. It is more about what your customer experiences when dealing with you; from your name, logo, website (if you have one), social media activity (if you do that), how you sound when you answer the phone, how you and your staff (if you have a staff) provide a service, and more. Branding is the totality of customer experience. The most important thing about branding is that you don’t even have to physically interact with the customer for it to be considered branding; the customer merely thinking about your business and how it makes them feel is just as important, if not more, than your website or storefront.
It is therefore important to be aware of what your customer experiences when he or she is in AND out of your presence, and have a plan in place to create the experience that you want your customers to have. This isn’t something that happens overnight; it usually a well-concocted plan. At Redwood Country Signs, we know that people like doing business with companies they are familiar with, which means that your branding should elicit feelings of comfort and a homeliness that sends warm chills down the spine.
Familiarity. Remember that. It is key when it comes to building a relationship with your customers and with our homemade large signs, your customers will know exactly who they are dealing with – consider it a downhome branding, rustic branding, the kind that sends feelings of nostalgia into the hearts of your customers. At Redwood Country Signs, that’s what we provide. Contact us today so we can get started on a sign that will help with your branding and relationship with your customers. The sign is the first thing your customers see! Let’s knock your branding out of the park right off the bat!