The DOs and DON’Ts of Business Signs

Whether you own a small business or a large company, you’re likely aware that the sign outside your building is hugely important. This is especially true if you own a business that depends on customers visiting and shopping at your location. Even if you own a business where you aren’t dealing with customers at your physical location, having a high-quality sign outside is still important. Old or broken signs are unappealing, and it can give people a bad impression about your entire company. If you’re starting a new business or just in need of a new sign, we’re here to go over a few suggestions.


The most important thing that you should keep in mind is that you want to have a sign that is eye-catching without being obnoxious. Make sure the letters are large enough for people to see from the road, but don’t use garish colors or choose a strange font that would turn people off.


Besides the main sign that has the name of your company, you may also have a few other signs on your building that display store hours or other useful information. It’s important to provide people with these details about your company, without overloading them with too many facts. Keep it simple by displaying your hours and maybe a slogan or simple description of what you offer. Filling your windows with too many signs isn’t a good idea, because people should be entering your store instead of learning everything about it from outside.


Finally, make sure you place your signs at an appropriate height. Too high or too low and they will be missed by many people. A good rule of thumb is to place them about eye level, so people who are driving or walking by your building will easily come across them.


If you’re in need of a custom carved sign for your business, we can help. Contact us today for more details!